You may have spent time and money on the design of your landing pages, but you still receive low conversion rates when you launch. You …
The Latest Conversion Rate Optimization Statistic for 2023
Business
How to Integrate Your Ad Agency
It would not be very smart for any advertising agency to claim that they do not offer integrated marketing. Integration has taken on a more …
Secrets of Selling in China
The accession of China to the World Trade Organization has global significance. China is on track to become a global economic superpower. This will have …
The Pitfalls in Leadership
Just returned from a business conference on building strong businesses. The speaker stated that it is the leaders who make or break a business and …
SWOT Team: Take Your Marketing Global
The Internet seemingly erases geographic boundaries and makes it possible for businesses to sell around the world. But most companies don’t come equipped with the …
Do Customers Trust You? Six Tips for Earning Brand
One of the things that excited me as a young, aspiring journalist was the noble responsibility of the news media to act as the “fourth …
Encourage both top-line and bottom-line growth
Wall Street financial investors talk about CEOs increasing their company’s “top line” through increased sales or improving their “bottom-line” by reducing expenses in order to …
Presentation Management Can Help You Create the Perfect Pitch
Sandy Koufax of the Los Angeles Dodgers, who was the youngest player ever to be inducted into the Baseball Hall of Fame and the youngest …
B2B marketing agencies and PR firms are required
Initial reports indicate in 2020 that the combination of COVID-19 with EU trade changes brought about by Brexit will likely cripple and threaten the most …
What is so Different about the Internet
The Internet Age is upon us. This is what the trendy business press and the many magazines dedicated to the Internet think. Everybody talks about …