Pauline E. Ranger Your latest tweet has been sent into the Twitter stream, a giant black hole.
What now?
Do you believe that your marketing efforts on Twitter will pay off? If it does pay off, in what way?
I’ve encountered many small business owners who are frustrated by the lack of return on their investment in social networking marketing.
Here’s the deal: If you want to see results–and I mean real, tangible, increase-your-bottom-line results–you have to have a plan of action. You must know what activities to focus on to ensure that your tweet doesn’t get swept away by the current.
Four actions to help you maximize your Twitter marketing.
Your website is now on board.
You won’t get sales if you use social media to market. Then, I ask myself: What is the point? Before you toss out your social media marketing plans, listen to me.
Twitter can bring you more customers and help you earn more money. Just not directly. You need a website in good condition if you want to get results from Twitter.
Twitter is the place where you can meet new prospects, give helpful advice, interact, and have a positive effect. It’s not the place where you will make transactions. You need to help your prospects move from social media onto your turf. That’s when followers become buyers.
Your website is where you can make offers and close sales, so you must spend time creating compelling copy and a seamless a href=”https://www.marketingprofs.com/5/goto2.asp”>visitor experience/a>. You can close deals and make offers on your website, so you need to create compelling copy.
The bottom line is In order to make money with your Twitter marketing; you need a good website where you can send followers and make offers.
Share your thoughts
Marketing on social media has as its goal to increase your brand awareness and to allow more people to interact with it. How do you “build your brand?”
You cannot do this by simply repeating what other people say.
It’s a good idea to share other people’s content, tips, and opinions now and again. The problem arises when you begin to hide behind another person’s voice, constantly communicating and retweeting their messages.
If you don’t express your opinions, it’s impossible to build a brand.
Share that blog post that you liked, retweet a comment from someone who resonated with your thoughts, and then add something original–something that only you could say. Share your ideas, share your tips, and share your content. These are the things that represent your brand, and without them, you will not be able to create anything memorable.
The bottom line is: By not sharing your content and thoughts, you will not be creating a presence for your brand that will make your followers know, like, and trust you.
Stop playing number games.
You’re missing one of the most important features of social media: relationships.
The size of your social media following is not as important as the quality of it.
The numbers won’t help you make money or make your business successful. The right people will.
Do not get me wrong. Having many people follow you on Twitter can be a very profitable thing, but only if the people are the right ones.
Stop looking at numbers, and instead, start looking at who is following you. Find out a bit about them. Send them a Tweet letting them know you enjoy their website or latest blog post. Create relationships with people that are good matches for your business.
You will see better results if you place more emphasis on developing quality relationships with the people you want to work with (such as prospects that match your ideal customer profiles, thought leaders you admire, or valuable business contacts).
The bottom line is that it’s important to have numbers, but only when they represent people who will be a good fit for your company or are interested in what you are saying.
Take the lead
To stand out in a crowded space, you need to take the initiative. You need to be a leader if you want to grab people’s attention and then convert that attention into business.
You don’t have to wait for someone to start a conversation with you. Bring the discussion with you to those people who you’d like to meet. It would be best if you reached out. You must be the first person to ask a question or suggest an idea.
Take the lead with these tips on Twitter.
- Ask each new follower an individual question. (If you get a lot of new followers daily, you can focus on the people with whom you want to be in touch).
- Participate in a Twitter Chat on a relevant topic for your business.
- Share content with your audience (blog posts or infographics) by creating and sharing it.
- Retweets can include your opinion or thoughts.
- You can start a discussion by asking your followers to recommend something.
The bottom line is: Don’t wait to be discovered on social media. Reach out and start the conversation.
Now, focus your efforts.
To avoid the time-sucking social media, you need to have a plan. You also need to know where to concentrate your efforts.
You can improve your results by making small adjustments to your social media activities. Don’t wait: If you think you are wasting your time or missing out on Twitter’s value for your marketing and business, you should take immediate action.
Write down your social media plan on paper. You can use this article to help you list 3 to 6 actions that you plan to do in order for you to improve your Twitter results.
