Pauline E. Ranger Light can move in mysterious ways. One beam of light can accomplish a million things depending on the material it reflects through. You can see rainbows when you shine light onto a crystal. If you shine light onto a mirror, the beam can be projected into dark corners. If you tilt the prism right, you will get one solid ray with rainbow colors. You can cut steel by focusing on a single laser beam.
Finding the why is like sharpening your laser to make it razor-sharp enough to cut through metal. It’s not just why you do what you love but also the constant reminder that keeps your mind and body focused, grounded, energized, and motivated. It is your cause, your purpose, and your proof. The core belief of what you do is the way.
Why is it that we have lost the why? It is easy to forget why in the daily grind of mundane tasks and nit-picky issues. We are distracted by shiny objects, like a flashing rainbow that catches our attention and makes us question our logo’s color choice. Repeated actions grind us down until one day, we need to remember why we started all this. This is when we must get back to the core why and recharge.
What is the point
Sometimes people stumble into their work. But most often, an impetus motivated us enough to get started. We were able to transform that one idea into a first step. It was an inspiration that inspired us enough to want to run a marathon. We started because of the why.
Is it not all about the money
The first spark didn’t come from money. Money is great. More money can open doors, pay for better shoes, travel, boats, or even your children’s education. At the same time, money may be part of your why; it is not the only one. For some, money is more than having more. It can be financial independence, debt relief, and the freedom to travel and live wherever you like. Money is not your reason; space is.
The why could be about changing the world
While most people go to work each day to make a living, many others work to help create something better, more innovative, or more valuable than the one before. We are determined to create something better to make the world better. We want people to be able to live better lives.
The reasons to stay are more substantial than the why
There are many reasons not to start your own business. It’s risky. It’s possible to get into debt. Your reputation could be damaged. You could even lose your entire reputation. People with an entrepreneurial spirit have a unique vision of what they want to achieve. Unfortunately, they don’t know anyone who can do it. Some people want to make things. Some people are motivated to share stories or products that they believe will make a difference in people’s lives. No matter what reason, it was more substantial than all other reasons not to start something new. It’s the one thing you must always return to when you feel lost.
The why is all about the next generation
Many families have family members who continue to do the same job over and over, whether they’re plumbers, preachers, or military servicemen. These legacies are significant and help keep families connected. But nothing is more important than passing on a successful business to the next generation. It’s possible to share a business, and everyone can be proud.
Why? Because I won’t ever, ever be bored again
Sometimes we want to get something off the ground. Entrepreneurs need to be experts in all aspects of finance, marketing, and everything when things start to move. It is a steep climb, but genuine entrepreneurs thrive on the effort required to climb that hill. It doesn’t matter how long or difficult the day may be; it will never get boring.
