Pauline E. Ranger Do you want to know the total amount of money that Shopify merchants generate? How many Shopify shops use a customized theme?
We don’t have the exact numbers of Shopify stores and Shopify users, but we do know that there are more than the “millions” of Shopify claims. This post also includes additional Shopify statistics, such as how Shopify affects online businesses.
Shopify statistics are divided into three categories: general stats, merchant stats, and themes and apps stats.
Shopify’s revenue is expected to reach $5.6 billion by 2022
In 2022, Shopify’s revenue grew by 21% to $5.6 billion.
Shopify’s financial results for the fourth quarter of 2022 and its full-year are used to compile this data.
Subscription Solutions accounted for $1.5 billion, while Merchant Solutions accounted for $4.1 billion.
According to a report, Shopify’s monthly recurring revenue is $109.5 million.
In 2022, the platform’s operating losses amounted to $822.3 million, while its profits were $2.8 Billion.
In 2022, Shopify’s gross merchandise value was $197.2 billion
Shopify merchants generated $197.2 billion by 2022. This is a 12% rise from 2021.
Shopify’s gross merchandise volumes for 2022 will be $54 billion or $106.1 billion. This is a 54% increase from the quarter four only.
The GMV for 2021 was 49% or $85,8 billion.
Shopify is used by 26% of all e-commerce sites in the world
Shopify is used by 26% of online stores. This represents the majority of ecommerce sites.
20 % of users use WooCommerce. 14 % use Wix. And 11 % use Squarespace.
24% of shops use other ecommerce platforms. However, they are only used by less than 2% each.
Shopify.com receives 76,7 million visits each month
According to data collected by Similarweb for three months on the domain Shopify.com, on average, Shopify traffic is over 76.7 million visits per month.
WooCommerce.com, Squarespace.com, and Ecwid.com all receive an average of 2.8 million monthly visits.
WordPress.org receives an average of 17.7 million visits per month.
Most WooCommerce users install WordPress themselves. Understandably, their numbers are lower since they can install WooCommerce from the admin area of their store without ever visiting WooCommerce.com.org.
These metrics show Shopify’s dominance in the global e-commerce market.
Shopify’s ability to attract new customers and maintain its relationship with existing customers is the only thing that stands in the way of dominating other platforms.
Source: Similarweb1, Similarweb2, Similarweb3, Similarweb4, Similarweb5
Shopify is used by 29% of the ecommerce shops in the United States.
BuiltWith collects country-specific data.
Shopify is used by 29% of the ecommerce shops in the United States.
18% of users use WooCommerce. 15% use Wix. 14% use Squarespace.
19% of retailers use another ecommerce platform.
Shopify is used by 22% of UK e-commerce shops.
Shopify and WooCommerce are almost neck-and-neck in the UK in terms of usage.
Shopify is almost the same as WooCommerce in terms of numbers.
Wix is used by 16%, Squarespace by 12% and Ecwid by 10%.
18% of retailers use another e-commerce platform.
Shopify is used by 19% of the top 10,000 online stores
BuiltWith’s data is also arranged based on top ecommerce sites, such as the full 100,000, maximum 10,000, and top 1,000,000.
Shopify is used by 19% of the top 10000 online stores.
Amplience is used by 9%, WooCommerce by 7%, Magento by 7%, and Squarespace by 3%.
55% of ecommerce users use other platforms.
Shopify Plus is used by 23% of the top one million online stores, while Shopify Plus is used by 21%.
Shopify Plus is used by 3% of the top 100,000 online stores.
Shopify store’s average revenue per customer is $92.
In September 2022, Littledata, a tool that analyzes ecommerce platforms, surveyed 2,261 Shopify shops.
Shopify stores generate an average revenue of $92 per customer.
Shopify also discovered that if you have an average revenue per client of at least $209, then your store is in the top 20%.
Shopify store owners who have an average revenue of $326 per customer are in the top 10%.
If your revenue per customer average is less than $53, then you are in the bottom 20 percent of all Shopify shops.
If your revenue per customer average is less than $42, you’re at the bottom of Shopify.
Shop Pay is used by more than 100 million customers worldwide
Shop Pay is Shopify’s answer to PayPal Checkout, Amazon Pay, and other popular payment gateways for online shopping.
This is a payment system that buyers can use to add their debit or credit cards so they can check out on Shopify stores with just one click.
Shopify metrics show that more than 100 million online shoppers use Shop Pay.
Shopify users use Shop Pay in 43% of cases, while 1/5 of buyers select the option during checkout.
Shop Pay is accepted by non-Shopify retailers.
Shopify merchants get a return on ad spending that is 6.6 times higher when they use Shopify Audiences.
Shopify has data that shows Shopify Plus users who use Shopify audiences see a return of investment for ad spending that is 6.6 times greater than other advertising networks.
Shopify Audiences are exclusive to Shopify Plus merchants.
This is a network of specialized ads that promotes your product to the target market you choose on Google, Instagram, Pinterest, and Facebook.
Shopify has published a case study that explains how Jonathan Simkhai, a luxury apparel retailer, was able to use Shopify Audiences to increase his conversion rate by 84% and the number of new customers acquired by 89%.
Shopify Plus merchants report smaller cart sizes in 35% of cases
A global survey Shopify did on Shopify Plus retailers found that 35% saw their average cart size shrink in 2022. This means customers aren’t purchasing as much when they place orders.
The survey was conducted between August and September 2022.
Shopify Plus, as the name suggests, is the plan that Shopify offers for high-volume online businesses.
This plan costs $2,000/month. That’s much more expensive. That’s the Shopify base plan ($39/month) or Starter plan ($5/month) for selling via a content management platform like WordPress or social media applications.
Shopify Plus merchants will see a 50% drop in site traffic and conversions by 2022.
Shopify Plus’s survey of high-volume merchants revealed that 50% saw less traffic to their sites in 2022. This means they saw lower conversions.
Shopify store owners have reported that their inventory-to-sales ratios spiked in the second quarter of 2022 for products over $100.
This may be a result of consumers’ response to inflation.
